Joanna LaFleur
CEO/Founder, Memory Lane Assisted Living
As a fiercely passionate advocate for those with dementia and their caregivers, Joanna is a truly powerful speaker and impactful trainer sharing a transformative message. After receiving a degree in Recreational Therapy from Eastern Michigan University and spending more than 13 years working with a variety of nursing homes, assisted living facilities, and home care companies, it became clear to Joanna that there is a huge societal gap in dementia care. Knowing something had to be done, Joanna opened a dementia focused home care company in 2013 and in 2016 founded Memory Lane. Memory Lane provides an innovative, client-focused, human-centric assisted living environment in three specialized 6-bedroom homes where individuals with any type of dementia (even the most challenging) in any stage, can live life to the fullest. Joanna’s strong desire to create positive change in this area can also be felt through articles, videos, and frequent corporate training and speaking engagements.